Melissa Selcher Promoted To CMO At LinkedIn

This week in the world of marketing moves, Melissa Selcher replaces Shannon Brayton as chief marketing officer at LinkedIn, Keith Weed joins the board at WPP,  CBS selects Mike Benson as their new chief marketing officer, BET Networks names Kimberly Paige as EVP and CMO, Paramount hires Apple’s Danielle De Palma as EVP of domestic marketing and former Patrón Spirits and Grey Goose global CMO Lee Applbaum joins Surterra as chief marketing officer. Check back throughout the week for more updates.

Melissa Selcher To Replace Shannon Brayton As LinkedIn CMO

PR Week reports[1] that Melissa Selcher is due to replace Shannon Brayton who is retiring from her position as chief marketing officer at LinkedIn.

The appointment of Selcher, who most recently served as VP of brand, communications and social impact, will be effective next year. She began at LinkedIn in the role of VP of communications and worked previously as VP and chief communications officer at Cisco Systems.

Keith Weed Takes A Spot On WPP’s Board

Newly retired veteran marketer Keith Weed will join WPP’s board as a non-executive director on November 1st, The Drum[2] reports.

Weed, a world-renowned marketer and Forbes’ “most influential CMO” three years in a row, spent the last nine years as Unilever’s CMO and CCO. He is currently president of the UK Advertising Association and a member of several advisory boards, including that of Business in the Community, McLaren F1 and Grange Park Opera.

Moonpig Appoints Kristof Fahy As CMO

Gifting retailer Moonpig has named Kristof Fahy as chief marketing officer, according to reporting[3] from Campaign.

Fahy most recently served as chief marketing officer at Checkatrade and also spent five years in the CMO position at William Hill.

Acoustic Names Its First CMO

Marketing cloud platform Acoustic has named[4] its first chief marketing officer. 

Norman Guadagno joins the company from Carbonite, where he was SVP of marketing.

In Acoustic’s press release announcing the hire, Guadagno “helped [Carbonite] transition from a respected B2C[5] brand to a leading B2B[6] brand by leading the marketing integration of multiple acquisitions, driving double-digit pipeline and revenue growth and building a scalable B2B demand generation engine.” He also counts positions at Boeing, Nike and Microsoft in his two decades of experience as a marketer and strategist.

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